The Online Delivery Of Digital Goods

Online Exam 3
Question 1
__________ activities include the acceptance over the Internet of online orders (i.e. commercial transactions) and electronic payments (i.e. financial transactions).
Question options:
Support
Processing
Transaction
Operational
Question 2
The online delivery of digital goods, such as software, music, videos, films, and e-books, by letting customers download the purchased product(s), is an example of:
Question options:
fulfillment.
transaction.
distribution.
customer support.
Question 3
By taking orders online, the Internet has, in many cases, drastically changed a company’s __________ activities.
Question options:
sales
service
production
support
Question 4
In order for a competence to be considered as core, it needs to be all of the following EXCEPT:
Question options:
valuable.
unique.
hard to imitate.
innovative.
Question 5
__________ include wholesalers, distributors, retailers and customers.
Question options:
Strategic core value chain partners
Upstream value chain partners
Downstream value chain partners
Value chain integrators
Question 6
__________ such as strategic outsourcing partners, application service providers (ASPs) and system integrators provide the electronic infrastructure for a company.
Question options:
Strategic core value chain partners
Upstream value chain partners
Downstream value chain partners
Value chain integrators
Question 7
__________ represent the ability of a firm to use resources efficiently and effectively.
Question options:
Competencies
Capabilities
Assets
Skills
Question 8
__________ deals with the primary inputs for different processes within the organization.
Question options:
Resource acquisition
Operations
Procurement
Supply chain
Question 9
Improving supply chain coordination, functional synergies and linkages between offline and online channels are examples of:
Question options:
cooperative agreements.
organizational efficiency.
complementarities.
e-technologies.
Question 10
__________ consist(s) of receiving, storing, and distributing incoming goods within the company.
Question options:
Inbound logistics
Outbound logistics
Operations
Warehousing
Question 11
Amazon.com has also extensively used information captured throughout its __________ to create value. Customers have the possibility of tracking past purchases online and checking the status of delivery.
Question options:
internal value chain
virtual value chain
value network
physical value chain
Question 12
__________ activities within a firm include inbound logistics, operations, outbound logistics, marketing and sales and after-sales service.
Question options:
Support
Primary
Secondary
Operational
Question 13
Communication activities include two-way communication between a company and its online visitors and customers. This can take place via Internet applications such as email and:
Question options:
social media.
YouTube videos.
real-time chat.
search engines.
Question 14
The installation of a product, supplying spare parts, and exchanging faulty products are part of the __________ process.
Question options:
sales
support
service
production
Question 15
In the process of __________, the market is subdivided into distinct subsets of customers that behave in the same way or have similar needs.
Question options:
market analysis
market segmentation
target marketing
environmental analysis
Question 16
The Internet and __________ are considered as strong enablers of value creation by improving the connections among the participants involved in the value creation process.
Question options:
chat rooms
e-media
online shopping
e-technologies
Question 17
__________ effects can be achieved through loyalty programs of online retailers, offering transaction safety and reliability guaranteed by third parties, promoting online communities, and allowing customization of products, information, and website layout and content.
Question options:
Novelty
Lock-in
Loyalty
Innovative
Question 18
__________ are all the tangible and intangible assets of a firm that can be used in the value-creation process.
Question options:
Competencies
Capabilities
Resources
Products
Question 19
The __________ describes the main features that a firm can offer to its customers.
Question options:
virtual value chain
value network
ICDT model
internal value chain
Question 20
__________ activities within a firm include firm infrastructure, human resources, technology development and procurement.
Question options:
Support
Primary
Secondary
Operational
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