Our readings this week discuss two concepts related to the way that messages are popularized in our cul-ture. “Social currency” refers to our willingness to share ideas, brands and campaigns across our social net-works
Do:Our readings this week discuss two concepts related to the way that messages are popularized in our cul-ture. “Social currency” refers to our willingness to share ideas, brands and campaigns across our social net-works. We are more likely to share when a message strikes an emotional chord.Your task for this week is to identify a company or organization that you believe has been wildly successful or a wicked failure at understanding the power of social currency and emotion. You may focus on one or more of the organization’s messaging campaigns.Write a 2-3 paragraph post where you identify the company, describe their campaign, and ex-plain why you believe it was (or was not) successful. Refer to the course readings from this week to support your claim. As part of your post, it is your turn to start putting these ideas into practice. Propose one compelling headline you believe the organization should add into its social media campaign. Describe where the headline should be used (which platform) and why you believe it will be successful.
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