Order Retail Marketing Presentation
Read the required Greenwald article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:
Greenwald, M. (2016, February 17). Multi-sensory innovation: Why it matters, is growing and 9 ways to excel (Links to an external site.). Retrieved from https://www.forbes.com/sites/michellegreenwald/2016/02/17/multi-sensory-innovation-why-it-matters-is-growing-and-9-ways-to-excel-2/
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