Order Business Plan Assignment
SIMPLE BUSINESS PLAN FRAMEWORK
SIMPLE BUSINESS PLAN– 2022
COVER: Serves as the title page of your business plan.
· Name, address, and phone number of the company.
· Name, title, address, phone number of owners/corporate officers.
· Month and year your plan was prepared.
Note: Do not write the summary until you have completed your business plan! It is a summary and reflects and contents of the finished plan.
Use the key word approach (who, what, where, when, why, how, how much) to summarize the following:
· Your Company (who, what, where, when)
· Who your management is and What their strengths are?
· What your objectives are and Why you will be successful.
· If you need financing, why you need it, how much you need and how you intend to repay the loan or benefit the investor
Business Plan Template – Last update 4/28/2022 YD
PART 1: THE ORGANIZATIONAL PLAN
A. SUMMARY DESCRIPTION OF BUSINESS
Mission (projecting short- and long-term financial and non-financial goals)
Business model (describe your company’s business model and why it is unique to your industry)
SWOT Analysis – (Strengths, Weaknesses, Opportunities, and Threats that your company will face)
Strengths (Internal) –
Weaknesses (Internal) –
Opportunities (External) –
Threats (External) –
In a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed. (Use the above information to complete this section).
B. PRODUCTS OR SERVICES
Describe your products or service
PART II. THE MARKETING PLAN
The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns.
A. MARKET ANALYSIS
Target Market (identify with demographics, psychographics, and geographic specifics).
· Demographic (i.e. age, gender, etc.) –
· Psychographic (i.e. lifestyle, etc.) –
· Geographic (i.e. location, etc.) –
Competition (describe major competitors assessing their strengths and weaknesses).
Market Trends (identify industry trends and customer trends).
Market Research (describe methods of research, observational, surveys and focus groups). Main methods of research will be primary which means interviewing your target market, other forms of research will be conducted online, known as primary research (i.e https://www.miamidadematters.org/demographicdata or https://www.beaconcouncil.com/data/demographic-overview/todays-miami ).
A. MARKETING STRATEGY
Competitive Advantage (what aspect of your company’s product and/or service will differentiate you from the competition?)
Unique Selling Proposition (what is your 30 second elevator pitch?)
Pricing (how will you price your product or service? Price penetration or price skimming
PART III OPERATIONS:
Describe your projected or current location:
Project costs associated with the location:
B. LEGAL STRUCTURE
Describe your legal structure (LLC, C or S Corp, etc.) and why it is advantageous for your company
List owners and/or corporate officers describing strengths (include resumes).
List the people who are (or will be) running the business. Design an organizational hierarchy
Project their salaries.
(Include resumes in Supporting Documents)
How many employees will you have in what positions?
What are the necessary qualifications?
How many hours will they work and at what wage?
Project future needs for adding employees for one year?
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