Managing New Product Development

2 Part but Separate
Signature Assignment Title: Managing New Product Development
The focus of this signature assignment is on the management of the project as it evolves from an idea into a physical form. Many companies have become very good at effective NPD, demonstrating that they are able to balance the many factors involved.
Please include as many technical specifics as possible. For examples: Diagrams, flow charts, management designs, analytical metrics, parameters, or other computing-related details need to be included. Write a 2000 word APA formatted essay that addresses the elements below surrounding managing the new product development process. Be sure to completely address all the points for each bullet point. There should be six sections, one for each bullet below. Separate each section in your paper with a clear heading that allows you to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The Cover page and Reference page do not count towards the 2000 minimum word amount. Please do as instructed.
You will choose a company that has developed or is using innovative technology. Some examples include Apple, Google, Tesla, Facebook, etc.
· Discuss new products as projects in general and then how this relates to your chosen product or service.
· Discuss “The Valley of Death” in general and then how this relates to your chosen product or service.
· Discuss the key activities that need to be managed in general and then how this relates to your chosen product or service.
· Discuss the marketing/R

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