Digital Marketing Discussion Assignment

Assessment brief:
Is a 2000 words
You are a digital marketing consultant, and you have been asked to assist in the development of a digital marketing plan for the online operations of ONE company from the following industries:
Online pharmaceuticals OR Online trading
Individual report – Having picked one company from the above industries, you are required to develop a digital marketing plan using the SOSTAC(situation analysis, objectives, strategy,tactics, action,control) model by PR Smith.
The report starts with a critical analysis of the company’s situation analysis,
then based on the findings develop digital marketing objectives, strategies and tactics for the chosen company and comment on the possible barriers in implementation, make recommendations on how to overcome these barriers. Use the following detailed structure of the plan and marking criteria.
NOTE:Since the online pharmaceutical industry is a specialised segment, you can go for a broader range in the pharma sector, such as medicine and vaccine development companies online, which can go beyond EU and UK regions.
The best way is to use some keywords on Google search ” online pharma companies” to get several companies in the area and outside. You can also tweak the keywords(remembers our keyword research) in several ways and find even more results. You could choose one among them. You could do this for online stock exchange companies as well.
I searched and found some from a research report as below, and you can choose one of these:
· Zur Rose Group
· SHOP APOTHEKE
· UK Meds
· AMX Holdings
· Parafarmacia-online
· Newpharma
· MonCoinSant
· MEDS
· AZETA
· Lloyds Pharmacy
· Oxford Online Pharmacy
· Chemist 4 U
· Simple Online Pharmacy
· myCARE
· The Canadian Pharmacy
· Juvalis
· Apotea
· Chemistdirect
· Lkrna WPK
· Pharmacy2U
· Index Medical
· inhousePharmacy
· Prvalekarna
· Cocooncente
· DeOnlineDrogist
· MedExpress
· Farmacia Internacional
· Lekarnar
· BestPharmacy
· Pharm24
· Pharmacy4u
· Vamida
please FOLLOW THE MARKETING criteria too se how to structure and plan the report
references over 10 in Harvard style
Marking criteria:
Structure of the plan
Grade
Situation analysis
/10
A critical and precise analysis of micro and macro environment, internet-specific SWOT, PEST factors, website analysis, market description, competitors, customers and other stakeholders
Objectives
/15
Evidence of clear objectives based on logical situational analysis
Specific goals are broken down into short, medium and long-term goals
SMART
5 Ss Framework Sell, Speak, Save, Sizzle
Links to RACE Framework
Must use appropriate metrics/performance indicators, KPIs and time scales
Strategy
/20
Appropriately justified and demonstrated
The segment, Target markets (Personas)
Positioning – Online value proposition, marketing mix
Objective- RACE Framework (appropriate emphasise and sequence )
Strategic competitive strategies – Evidence and recognition of an appropriate strategy