Buy Social Media Policy assignment

Buy Social Media Policy assignment
For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is
your big chance to be the principle change agent in the Stone Goose Company and to propose a new social
media policy to executive management. Currently, your company does not use social media for communication
or marketing. You have noticed that the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of business in which Stone Goose Company is
involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save
Buy Social Media Policy assignment
money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and
enhance brand image.
Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will
need to include external research to support your claims.
Week 4’s Oral Presentation should convince Stone Goose Company’s executive management that it
needs a social media policy and that you should be given this assignment.
Assignments such as this help you develop business-oriented communication skills and give you the
opportunity to practice developing an integrated business strategy for this fictional company. This activity will
make the course come alive through the application of the principles from the textbook, course materials, and
discussions.
Guidelines
Buy Social Media Policy assignment
Persuade a business audience to accept your ideas.
Create logical, well-supported arguments by linking evidence to your claims.
Develop an organizational structure that is easy to understand and follow.
Adapt your ideas to a specific audience and anticipate and address their concerns.
Describe how your recommendation meets the program criteria.
Best Practices
Your oral presentation should be between 10 to 15 slides with a delivery time of about 8-10 minutes
The first slide should be a title slide that includes the following:
Title of your presentation
Your name
Course name and number