BUSN20017 Effective Business Communication

BUSN20017 Effective Business Communication Term One 2018
Assessment Three: Individual Assessment SELF-REFLECTION ESSAY
CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ
BUSN20017ǀ Assessment 3: Self-Reflection Essay | Term 1, 2018 | Page 1 |
General Description:
This assessment accounts for 40% of your final grade. The assessment is due in Week 12 on Monday, May 28th at 5.00 PM AEST The essay must be 3500 words in length Two points will be deducted for those essays that are over or under by 200 words. There is a late deduction of 2 points per day after the due date. The essay must conform to the APA style guide. There is a minimum of 25 references This assessment will be returned to you with feedback when the final marks for the unit are released. As this is an essay you must not use headings. You must use the diagnostics handed out in the tutorials. You will not receive credit for the use of any diagnostic not distributed during the tutorials this term. You will only be able to access the diagnostics handed out in the tutorials—this means that you must attend the tutorials.
Task Description:
The purpose of this assessment is to provide students with the opportunity to engage in reflective
practice, using a range of diagnostic tools and feedback, to identify two key areas of personal
capability that can be addressed (improved) to increase their communication effectiveness. This
assessment is aimed to assess your ability to demonstrate advanced knowledge in written
communication and your skill to autonomously reflect about good practices in workplace
communication. Through the process of self-reflection, you will be able to improve your
communication competencies through your knowledge of and ability to perform contextually
appropriate communicative behaviours.
This assignment has three specific components.
1. Diagnosis and Reflection. 1500 words
a) Using 5 diagnostic tools related to communication, you are to analyse your own communication
style across various areas such as verbal communication, active listening, non- verbal, and
assertiveness perception. You will be given the individual diagnostics during the tutorials. Your
tutor/lecturer will check and sign-off that you have completed each individual diagnostic during the
tutorials. This means that if you fail to attend some or any of tutorial you will not be able to receive
and complete the diagnostics. The signed diagnostics must be submitted as a separate PDF file.
b) You are to present the findings of the tools. The scores for each diagnostic must be included in
your essay. In doing so you will show your understanding of the results as they apply to your
personal situation.
c) Based upon your analysis of the findings you are to identify two key communication issues that
you have identified as requiring development.
d) Reflect on two recent professional interactions that you have had within the past 12 months.
Analyse these interactions from the perspective of the two key communication issues that are
BUSN20017 Effective Business Communication Term One 2018
Assessment Three: Individual Assessment SELF-REFLECTION ESSAY
CRICOS Provider Code: 02219C | School of Business and Law CQUniversity Australia ǀ
BUSN20017ǀ Assessment 3: Self-Reflection Essay | Term 1, 2018 | Page 2 |
identified as requiring development. To what extent are these evident and support the need for
personal communication development?
2. Literature review 1000 words
You are to identify and explain the two issues from your diagnosis and reflection. You are to define
the concepts, outline key models and or behaviours that need to be developed to demonstrate
effective practice. This literature review needs to outline both the conceptual (theoretical) and
behavioural (interpersonal) skills that you need to acquire to demonstrate competence in your
chosen area of communication.
3. Action Plan 500 words:
As a conclusion, you are to develop an action plan of key events and activities that you can
undertake over the next 6 months to acquire the knowledge, skills, and behaviours identified as
requiring development in component one. This can include the following:
a) Undertaking specific short courses, to develop skills based on actual courses that are available.
b) Undertaking advanced post-graduate communication courses at CQU or other institutions. c) A reading plan to acquire conceptual knowledge, which may include specific communication texts
and self-help books which must be specified. d) Maintaining of personal journals reflecting on communication interactions. e) This section must include actionable items with timelines (such as a Gantt chart) and an
indication of how you will measure their successful completion.

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