BRAND ANALYSIS AND IMPLICATIONS
Importance of brand equity
Revenue from Goodwill
Price negotiation power
Emotional connection with customers
Increase in profits
Long term customer sustainability
Safety concerns communicated
Local government support
Social media negative reaction
Strategic communication plan
Mode of communication
Mode of communication
Mode of communication to customers via EMAILS and Social Marketing
Mode of communication to employees via meetings and emails
Mode of communication to government agencies via meetings
Impact of reopening
Impact of reopening to customers
Impact of reopening to employees
Impact of reopening to government agencies.
Roles and responsibilities
Marketing department roles and responsibility
Safety department roles and responsibility
Operation department roles and responsibility
Feedback from shareholder
Legal issues in reopening
Ethical issue in reopening
Frequency of meetings
Feedback from shareholders
Aaker, D. A. (2009).Managing brand equity. simon and schuster.
Hoover, C. (2010). The strategic communication plan.FBI L. Enforcement Bull.,79, 16.
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