Brand analysis and implications paper

Johnathon Davis
Professor Sauers
Brand Equity
Importance of brand equity
Social value
Revenue from Goodwill
Price negotiation power
Positive implications
Emotional connection with customers
Increase in profits
Competitive edge
Long term customer sustainability
Safety concerns
Safety concerns communicated
Community support
Local government support
Employee support
Negative implications
Social media negative reaction
Employees concerns
Operational concerns
Strategic communication plan
Communication needs
Mode of communication
Stakeholders Interest
Government agencies
Mode of communication
Mode of communication to customers via EMAILS and Social Marketing
Mode of communication to employees via meetings and emails
Mode of communication to government agencies via meetings
Impact of reopening
Impact of reopening to customers
Impact of reopening to employees
Impact of reopening to government agencies.
Functional departments
Marketing department
Safety department
Operational department
Roles and responsibilities
Marketing department roles and responsibility
Safety department roles and responsibility
Operation department roles and responsibility
Feedback from shareholder
Legal issues in reopening
Ethical issue in reopening
Frequency of meetings
Feedback from shareholders
Quarterly meetings
Annual meetings
Aaker, D. A. (2009).Managing brand equity. simon and schuster.
Hoover, C. (2010). The strategic communication plan.FBI L. Enforcement Bull.,79, 16.

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